Consumer demographics, and especially the position of the middle class, boils out in China very different, cause problems for brands focusing on that middle class, tells business analyst Shaun Rein in OpenMarkts, in an interview ticking off different parts of his book “The End of Cheap China.”Read More →

Chinese consumers expect foreign brands to be safer and better than domestic ones. But when that confidence is hurt, like happened after a government investigating into the poultry supply of KFC, damage can be huge, explains business analyst Shaun Rein in Bloomberg.Read More →

While the world’s economies are stagnating, many look at the Chinese consumers as the only place where spending is still high on the agenda. But getting money out of the Chinese pockets is not easy, warns China-watcher Tom Doctoroff in the Huffington Post, especially in uncertain times. Tom Doctoroff: EvenRead More →

Chinese consumers know that oil and sugar provide not a healthy diet, but they know that Western fast food brands in China at least keep a close eye on their production processes, unlike the Chinese competition. That is why they win, explains Shaun Rein in CNBC.Read More →