After a boycott over the past three years, Japan is back as a favorite in 2015 for Chinese tourists, now relations are more stable, tells business analyst Shaun Rein to WSJ wealth editor Wei Gu. Hong Kong is passe, and domestic travel is in, especially for youngster who do not focus on shopping anymore.Read More →
Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.Read More →
Localizing has been the mantra of many foreign firms in China, but in Nestle´s dairy milk case that failed. In his book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia Shaun Rein explains what the Swiss company did wrong. A snippet from his book.Read More →