Branding expert Ashley Dudarenok follows brands from China as they are successfully taking on their global competitors. But global brands are not sitting idle, as rivals from China march on, she says in the Jing Daily. Stories about Luckin Coffee, Anta, Li-Ning, Perfect Diary, Haier, Midea, BYD, and Labubu.Read More →

Ask Chinese consumers what their leading platform is for purchases, both domestically and internationally, and they will point at the Xiaohongshu, or Little Red Book, as it is called in English. It offers a lead against competitors like Douyin and is a leading source for travellers, although only available in Chinese. “Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says branding expert Ashley Dudarenok in Campaign Asia, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”Read More →

Luxury brands have been trying to win back markets like those in China. Still, new initiatives, like Dior’s Jonathan Anderson, creative director, unveiling the Spring/Summer 2026 menswear collection, are unlikely to make a big splash among China’s consumers, says luxury brand expert Ashley Dudarenok,  in the BurdaLuxury.Read More →

Leading economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know®, explains at CNBC why China can walk away from a trade agreement with the US if they do not like it, although its economy is not very bright at this stage. He does not expect to see any great push to improve consumption or the economy at large, as the leadership is happy with the current modest growth.Read More →

US retailer Target ended its promise to its consumers to get the lowest price. But under pressure of the inflation, triggered off by the trade war with China, and other challenges, Target has changed its long-standing business model. It is the end of a safety net for consumers, says retail analyst Ashley Dudarenok in Time.Read More →

China’s consumers are dramatically changing their spending habits, says business analyst Shaun Rein at CNBC. They might not spend on EVs and real estate, but they are sitting on massive savings and will spend when they see the value. Why is Legoland winning the fight for the Chinese consumer, while Starbucks is losing it? Why do they enjoy holidays in mainland China, rather than Thailand or Europe?Read More →

BYD surprised everyone by successfully taking on Tesla. Economist Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know®, explains how China’s approach allowed to take on Tesla and came out as a winner, he tells Dwarkesh Patel.Read More →

Consumer spending might only slowly recover in China, marketing expert Ashley Dudarenok sees interest in health and wellness booming, she writes in the Jing Daily, “This boom reflects a profound transformation in consumer priorities, with a growing emphasis on physical fitness, mental well-being, and preventative healthcare,” she adds.Read More →

China’s companies – large and small – are now exploring expansion into global markets, as the domestic market is only slowly recovering, says branding expert Ashley Dudarenok in the vlog. They are in the early phases of putting their brands on an international track, she says.Read More →

Shanghai-based business analyst Shaun Rein, in an extensive interview at Forbes, says that after a very bearish 2024, China’s economy has found its way upwards because of Trump. “People rallied together and said, ‘We’ll deal with lower incomes. We’ll deal with bad sales. We want to make Trump bend’, he tells Forbes.Read More →