Spending patterns of the super-rich have change a lot, tells business analyst Shaun Rein at CNN, Now they focus on both art and exclusive travel. Sales of luxury goods are dropping, and many blame Xi Jinping´s anti-corruption drive, but the rich just make different choices, says Rein.Read More →

For veterans the 30% drop of Chinese stock markets last week was not really a surprise, but this time especially young inexperienced investors have been hit hard, tells business analyst Shaun Rein author of The End of Copycat China. Over the past month 7 million new accounts were created, mostly by investors under 30 years. That might his consumer confidence, says Rein.Read More →

“Made in China” stood for cheap and bad quality. But times are changing, very fast, as Chinese luxury brands become aspirational, tells branding expert Shaun Rein, author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia at the BBC.Read More →

Gone are the days when China´s rich moved to the same Gucci stores to purchase the same bling bags. For travel organizers these trends to individual choices creates a group of very demanding, but also very lucrative customers, says business analyst Shaun Rein in TTGAsia.Read More →

The Antarctic and the Maldives are just two of the travel destinations preferred by China´s rich, who increasingly book their own trips. Those are just a few of the conclusions of the Hurun Chinese Luxury Traveler 2015, a 40-page report on the travel trends of the Chinese luxury high net worth individual, Hurun founder Rupert Hoogewerf tells Mice News.Read More →

Shaun Rein, one of the leading voices on China´s economic change, will be in the United States, most of July. That means he will be available for lower costs for audiences in the US. He is the author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia and quoted regularly by mainstream media.Read More →

Haier is not only for years the largest white-good manufacturer, not only in China, but worldwide. IMD professor Bill Fischer explains how the first Chinese company to go global did so by unconditional focussing on their customers, in Strategy Business. How Haier reinvented itself four times in 30 years.Read More →

For centuries the world has been hoping China would become a buyer of (their) consumption products. Now this has been the official line of the central government and financial analyst Sara Hsu looks how successful the push has been from investment to consumption in the Diplomat. Good jobs are key, she argues.Read More →