A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →

Chinese are moving away from the American dream, they adored in the past, to a Chinese dream with more pride, and less copy-cat behavior, tells author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia at Public Radio.Read More →

Lazy multinational brands take the Hong Kong consumer too easy as a benchmark for all Chinese. In Marketing-Interactive branding specialist Shaun Rein explains why that is wrong. And why the Chinese market is a tough deal for many multinationals, because of domestic competitors.Read More →

Author Shaun Rein of The End of Copycat China explores at Richard Heffner’s Open Mind a fast changing China. Twenty years ago Chinese had trouble to meet their basic needs, but now – as wealth has exploded – they start to redefine what is important in life, their Chinese dream, as president Xi Jinping calls it.Read More →

Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.Read More →

Localizing has been the mantra of many foreign firms in China, but in Nestle´s dairy milk case that failed. In his book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia Shaun Rein explains what the Swiss company did wrong. A snippet from his book.Read More →

Change in the key word to understand China, tells business analyst Shaun Rein in an interview with the Sourcing Journal. “What works now, will certainly no longer work in three years time, says the author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia.Read More →

Despite its close to US$22 billion IPO at the New York Stock Exchange today, business analyst Shaun Rein does not see in Alibaba a real global company. “Its model is not scalable in other large market like the US and Indonesia”, he says at has much work to do at home, especially on mobile where it is lagging.Read More →