Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.Read More →

China has become a major market for film fans, but increasingly their taste is going into the direction of domestic movies, leaving Hollywood blockbusters behind, tells business analyst Ben Cavender at the WSJ. How domestic movies makers changed from an underdog into a winner on the China market.Read More →

Paris and Europe in general are losing track as hot spots for buying luxury goods, as the crisis hits China’s middle class, and consumers move from luxury goods to lifestyle, tells business analyst Shaun Rein in WSJ. “Why buying expensive goods, if you cannot have clean water and air?”Read More →

For the first time in a decade growth of luxury goods in China has stalled, as inflation is larger than the recorder growth, says China’s rich list founder Rupert Hoogewerf, and composer of the China Luxury Goods Price Index in the Shanghai Daily. Causes: the fight against corruption and the economic downturn.Read More →

China-bashing occurs in the odd years, notes China analyst Arthur Kroeber in ChinaFile, because in the even years – election years – US politicians have to focus on problems American really care about. This week, in 2013, the US Senate scrutinized the Smithfield-Shuanghui pork deal, one of the more sillier problems in US-China relations, writes Kroeber.Read More →

Foreign fast food chains like McDonalds and KFC are wildly popular in China, but domestic chains failed to have a similar success. Retail analyst Paul French explores in Foreign Policy why his favorite Real Kung Fu restaurant has only a few hundred outlets, while foreign competition has many thousands.Read More →

US chocolate maker Hershey currently has two percent of the China market, and is small compared to bigger players like Mars and Nestle. Business analyst Shaun Rein explains at the Wall Street Journal the China premium chocolate market is growing 20% per year, but domestic competition is making life tough. But Hershey wants a market share of 27% by 2017.Read More →