H&M and Zara might be winners in the competitive fashion market in China, tells author Shaun Rein of “The End of Cheap China” to the BBC. But brands like Gap, Marks & Spencer, American Apparel, Abercrombie & Fitch and Banana Republic belong to the majority of the losers.Read More →

Chinese have been the most thrifty savers, because they felt they needed a financial buffer to compensate for poor social security, poor health care and high insecurity.That might change only with the generation, tells business analyst Shaun Rein in the Washington Post.Read More →

China’s consumers continue to spend, despite a small dip in growth, also for decorating their homes, argues business analyst Shaun Rein, and goes against JWT executive Tom Doctoroff, who says Chinese consumers go for cheaper products. Shaun Rein dismantles three consumers myths in Business Week.Read More →

Apple’s recent success in China might have gained it a lot of admirers. But the company could have done much better and could have turned China into its largest market, retail analyst Shaun Rein tells in the Pandodaily. Read More →

More reviews and reactions on Shaun Rein’sbook “The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World”, today with Fortune and the Wall Street Journal: What is China’s middle class buying?Read More →

“Mercifully, The End Of Cheap China is not another academic tome about the most miraculous economic transformation of our times,” writes Andy Mukherjee in a review in the Strait Times about Shaun Rein’s The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.Read More →