China’s wealthy individuals are shifting away from displaying big brands to showcase their wealth, notes luxury expert Ashley Dudarenok at Jing Daily. “Their new currency is not cash, but time; their new status symbols are not displayed on a shelf, but experienced in the mind and body,” writes Dudarenok.Read More →
Shanghai-based business analyst Shaun Rein reports on the latest research on China’s consumers. While spending might be down for the next months, consumers are not driven by nationalism, he tells CNBC. It is economic anxiety that makes the difference, he says.Read More →
While many foreign brands have a hard time selling to China’s consumers, some are able to crack the code, says branding expert Ashley Dudarenok at CNBC. “Brands are moving beyond superficial nods to Chinese culture,” Dudarenok said.Read More →
Luxury brands have been trying to win back markets like those in China. Still, new initiatives, like Dior’s Jonathan Anderson, creative director, unveiling the Spring/Summer 2026 menswear collection, are unlikely to make a big splash among China’s consumers, says luxury brand expert Ashley Dudarenok, in the BurdaLuxury.Read More →
Gen Z is now about 25% of China’s workforce and is dramatically changing the country’s consumer habits, says marketing expert Ashley Dudarenok in her vlog. Social commerce is key, she argues, especially now that consumer spending is low anyway.Read More →
Economic and geopolitical pressure are changing the ways China’s KOLs are changing their strategies, says branding expert Ashley Dudarenok in the Jing Daily. “Amid these challenges, many KOLs are pivoting to create their own brands,” she writes.Read More →
China’s toy company Pop Mart has become an instant domestic and international success for a new generation of consumers. Marketing guru Ashley Dudarenok explains in Time how Pop Mart was able to read the hearts and minds of a new brand of consumers. Pop Mart understands those consumer needs, according to Dudarenok, and the Chinese domestic market lets companies “fail fast and succeed fast” to figure out what consumers really want.Read More →
China’s consumer profiles are changing fast. Marketing expert Ashley Dudarenok picks seven profiles from her latest publication, the China Mega Report 2025, for Jing Daily—for example, the Green connectors: Millennials driving sustainability.Read More →
China is a complicated market, where consumers know what they want and what they do not want, tells marketing expert Ashley Dudarenok. She says that finding the right channel is the start of a complicated process.Read More →
The Chinese opinions on Elon Musk might still go to extremes in both directions, but his mother Maye Musk did win many Chinese hearts and souls. Marketing expert Ashley Dudarenok explains why Maye Musk did so well in NBC News.Read More →
Marketing expert Ashley Dudarenok dives into 40 years of marketing innovation that has put China in a leading role right now. A showreel giving an overview of Ashley’s amazing career and deep involvement with leading companies, both foreign and domestic, in China.Read More →
Former Alibaba executive Sharon Gai explains how AI is changing the retail industry beyond recognition. Amazon was the pioneer in this field, although now nobody can ignore the change AI is causing globally.Read More →