Gen Z is now about 25% of China’s workforce and is dramatically changing the country’s consumer habits, says marketing expert Ashley Dudarenok in her vlog. Social commerce is key, she argues, especially now that consumer spending is low anyway.Read More →
China’s toy company Pop Mart has become an instant domestic and international success for a new generation of consumers. Marketing guru Ashley Dudarenok explains in Time how Pop Mart was able to read the hearts and minds of a new brand of consumers. Pop Mart understands those consumer needs, according to Dudarenok, and the Chinese domestic market lets companies “fail fast and succeed fast” to figure out what consumers really want.Read More →
Marketing expert Ashley Dudarenok explains on her TikTok channel that drones have become a common feature in China and will change the country even more in the next two to three years.Read More →
Business analyst Shaun Rein tells AP that the 11/11 singles day shopping bonanza has lost its previously sensational attraction. Even the shopping highlight has not been immune to the lackluster mood among China’s consumers.Read More →
Paula Macaggi, the founder of OFFBounds, sets off for her first trip to Shanghai and questions e-commerce expert Sharon Gai, the author of Ecommerce Reimagined: Retail and Ecommerce in China on what she can expect on her journey. Key Takeaways: • The super app experience with WeChat • How China’s retail is about content and entertainment • Unique consumer behaviors and retail experiences only found in China • The rise of sustainable consumption in Chinese e-commerce.Read More →
E-commerce expert Sharon Gai explains how AI is helping her industry transform challenges into opportunities, speaking at Mike Allton’s podcast on strategic marketing with AI. Gai has extensive experience in China and uses her insights to help e-commerce stay competitive in a fast-changing industry.Read More →
Pinduoduo (PDD) suffered an unprecedented 30% decline in its share value at the start of this week, but business analyst Shaun Rein sees here an opportunity for investors. Buy PDD, he tells them on CNBC. The company has hit a wall through China’s consumer decline in trust, but he sees enough possibilities to grow overseas, especially with Temu, he adds.Read More →
Marketing expert Ashley Dudarenok dives into 40 years of marketing innovation that has put China in a leading role right now. A showreel giving an overview of Ashley’s amazing career and deep involvement with leading companies, both foreign and domestic, in China.Read More →
Former Alibaba executive Sharon Gai explains how AI is changing the retail industry beyond recognition. Amazon was the pioneer in this field, although now nobody can ignore the change AI is causing globally.Read More →
China marketing expert Ashley Dudarenok discusses her success in supporting companies selling in China in a new Growth Tactics podcast by Jeff Towson. “China is a big country,” says Ashley Dudarenok, “but what’s trending in Shanghai today? How can I make my post, my message? Connected with that broader topic that is featured in the media or in on a specific platform et cetera.”Read More →
Tesla is losing its China market in the competition with its Chinese competitor. It might lose the rest of the world unless foreign protectionism saves the American car, says Shanghai-based business analyst Shaun Rein at CNBC. Nobody can beat China when it comes to price wars, he adds, and Chinese manufacturers will dominate the market in five to ten years, he adds.Read More →
Days are gone when Chinese consumers carried large plastic bags of cash to pay for houses, cars, international trips, and other big-ticket purchases. Credit cards are big among especially younger consumers, says Shanghai-based business analyst Shaun Rein at the WSJ.Read More →