Branding expert Ashley Dudarenok uses Alibaba’s Tmall as an example for brands that successfully use e-commerce to generate sales, she explains on her website  ‘Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure,” she writes.Read More →

Hong-Kong-based marketing expert Ashley Dudarenok dives into four different social media campaigns Western brands cannot ignore, he explains on her website Chozan. “Successful campaigns in this environment rarely rely on simple advertising. Instead, they’re bespoke experiences: they speak the language of local memes, festivals, and internet jokes, and they invite users to participate rather than passively consume content,” she says Read More →