Today the Hurun Report from Rupert Hoogewerf and Ammado organized the first CSR-mart in Shanghai, both organization announced in a press release. Hurun or Rupert Hoogewerf was one of the people giving an opening speech.
“The Wenchuan Earthquake has been a turning point for CSR in China,” says Rupert Hoogewerf, CEO of Hurun Report. “Brands realise now the value of a good CSR programme, not because it is a nice thing to do, but because it is good for their business.”
Senior decision makers from 56 companies, charities and social ventures participated in the event. During the day each participant was given up to twelve 20 minute meetings, giving them the opportunity to discuss partnership opportunities, share experiences and identify possible synergies. Participants included Baidu, Wal-mart, HSBC, Citibank, Tiffany, Clearworld Energy, WWF, Amity Foundation, Narada Foundation, Roots & Shoots, Surmang / Amara, FCA.