Consumerism is on the rise in China, and the new consumers get their own temples too. But according to retail specialist Paul French, quoted in a good article in The Guardian, There is something wrong in the retail kingdom:
The retail market, meanwhile, is becoming less diverse the bigger it grows. Paul French, a Shanghai-based marketing consultant, says the problem is that the shopping malls designed to create the image of a good life do not reflect reality for most people: “They are building more and more malls filled with luxury brands. Like the power stations in Soviet-era Russia, they are being built not because of demand but because of prestige. Every official in China wants one to show their city is on the international map.”
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Do you need to hear more from Paul French? He is a speaker at the China Speakers Bureau. Do let us know if you need him or other retail specialist.