The Dutch-British conglomerate Unilever set a target on increasing its revenue stream from China five times. A realistic target, tells business analyst Shaun Rein of the plan of P&G largest international competitor, according to Bloomberg.
Unilever’s Chinese expansion goal is realistic, according to Shaun Rein, managing director of China Market Research Group, a Shanghai-based consumer consulting company. Premium brands in the fast-moving consumer-goods industry are growing about 20 percent annually in the country, he said in a phone interview.
“The government is trying to shift the economy from manufacturing-oriented to consumption-led,” Rein said. “Unilever are well poised because they have a strong branding and they created trust with the consumer.”
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