China’s IT firms like Baidu and Tencent have become some of the most valuable brands in the country, says Hurun founder Rupert Hoogewerf in “Thoughtful China”. Baidu has become as a brand more valuable than a much larger company like the Bank of China. Problem: hardly any China brands are able to gain traction globally.
Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch.
(Apologies for the initial Chinese propaganda)
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