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Rupert Hoogewerf
Rupert Hoogewerf by Fantake via Flickr

China’s IT firms like Baidu and Tencent have become some of the most valuable brands in the country, says Hurun founder Rupert Hoogewerf in “Thoughtful China”. Baidu has become as a brand more valuable than a much larger company like the Bank of China. Problem: hardly any China brands are able to gain traction globally.

Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch.

(Apologies for the initial Chinese propaganda)

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