paulfrench
Paul French

Taking on the Japanese market is not easy for anybody, and certainly not for Chinese. But Shiatzy Chen, a luxury fashion brand from Taiwan with a 35-year history, seems to be making all the right moves, says retail analyst Paul French in the Women’s Wear Daily.

The Women’s Wear Daily:

Paul French, a China-based analyst, said it makes sense for Shiatzy Chen to target Tokyo.

“[It’s] well made and cut nicely for a slimmer hipped, reduced bust figure that suits many women in the region… Wang Chen over there is very canny – she’s always seen herself as the Asian region’s Chanel – understated, known by the discerning… [those] who want the clothes that say ‘Chinese’ etc without the quality issues or bling,” he said.

More in the Women’s Wear Daily.

Paul French is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.

 

Enhanced by Zemanta
Please follow and like us: