Hong Kong-based marketing expert Ashley Dudarenok explains how she became what she is today at the Hong Kong women’s magazine Jessica: A Leading Voice in selling in China—a snippet of her insights: the blueprint for success.Read More →
The 2023 Hurun China rich list sees changes, and Rupert Hoogewerf, the Hurun Report chairman and chief researcher, sees efforts to go global as a key factor for growing riches, he tells Reuters. PDD’s Temu, ByteDance’s short-video platform TikTok, and ultra-fast fashion brand Shein he sees as examples.Read More →
Hong Kong-based marketing expert Ashley Dudarenok dives into the lessons to learn from China and the future of retail in China, together with Kathryn Read. How did she start off in China, and evolved into one of the leading voices for both Chinese and foreign companies?Read More →
Consumer confidence in China might be down, and massive youth unemployment hurts the economy, but not for all consumers gloom is the message. Marketing expert Ashley Dudarenok sees prospects for high-net-worth individuals (HNWIs) – compared to the middle class – within the luxury market, she tells in the Jing Daily.Read More →
China’s e-commerce landscape is changing fast and branding expert Ashley Dudarenok explains how brands can deal with the new big five: Alibaba, JD, Pinduoduo, Douyin, WeChat, for Technode. Here are her top-5 tips.Read More →
Marketing expert Ashley Dudarenok discusses change in China and her career in the world’s fastest-moving economy with Greg Mustreader.Read More →
Women account for 70% of the purchases in China’s households, and marketing expert Ashley Dudarenok looks into the 2023 trends for the female consumer at China’s Women’s Day, for the Jing Daily. Most of China’s platforms dive deep into this important segment of consumers.Read More →
Hurun chairman Rupert Hoogewerf introduces the Hurun Chinese Luxury Consumer Survey & Hurun Best of the Best Awards 2023 with some amazing results: business confidence among luxury buyers in China is sky high and was only higher in 2022.Read More →
Marketing expert Ashley Dudarenok picks five 2023 trends for luxury brands in China, from its ChoZan’s 2023 Mega Report. The first one: focus on your VIC’s, Very Important Clients. this and four more trends from the Jing Daily. Among them: expand the duty-free ecosystem, and adopt global pricing strategies.Read More →
Marketing expert Ashley Dudarenok explains how luxury purchases became rooted in China’s complicated market and developed over the past decades. And what trends she expects for 2023. Read More →
Health awareness has a profound influence on the requirements of consumers, and brands should pay notice, says marketing expert Ashley Dudarenok tells the Jing Daily.“Women’s athleisure needs to be both fashionable and professional,” she says.Read More →
China’s annual Single’s Day has been in 2022 relatively lackluster, and Alibaba and JD.com even did not release figures this year. Marketing guru Ashley Dudarenok presents for brands new ways to measure their performance. Four metrics she explains at her vlog for brands to prepare for the next shopping events in this fast-changing consumer market.Read More →