Rupert Hoogewerf
Rupert Hoogewerf

Classic tourists destinations like France are out for China´s rich, as they focus on more exotic destinations like the Arctic and Africa, reports the Wall Street Journal based on a new report by Rupert Hoogewerf´s Hurun Rich list. Only Switzerland survives in Europe.

The Wall Street Journal:

Hurun Report, a firm that tracks the trends of China’s wealthy, spoke with 203 Chinese “super-tourists”—dubbed such because they took an average of 18 vacation days abroad per year and spent at least $25,000 on one trip over the past three years—for one section of its sprawling annual survey.

When asked which destination was their “must-achieve travel in the next three years,” the top answer was South America – Bolivia — with the two arctic Poles coming in second. Africa was third, followed by a Mediterranean luxury cruise. The only European country among the top 10: Switzerland in ninth place.

A rising motivation for travel among these super-tourists is medical tourism. Two-thirds said they’d consider traveling abroad for a trip to a hospital and 27% chose Switzerland as their top medical destination, followed by the U.S., with 22%.

More at the Wall Street Journal.

Rupert Hoogewerf is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´ request form.

Are you interested in more speakers from the China Speakers Bureau on luxury goods? Here is a recent overview.



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