Ben Cavender
Ben Cavender

An all-American meat scandal has hit Shanghai, as McDonald´s and Yum´s KFC banned their Chicago-owned supplier after authorities found out it used out-dated meat. Retail analyst Ben Cavender expects a long-term damage to both restaurant chains, he tells in the China Daily.

The China Daily:

Ben Cavender, an analyst at Shanghai-based China Market Research, said the new allegation is going to have a lasting impact on both brands despite their responses to make consumers feel better.

But Yum will take more of a hit due to food safety problems in the past, which indicates the company is less likely to control its suppliers well, he said.

Even if they were only indirectly responsible, in the eyes of consumers their brands are going to be hurt, said Cavender.

The allegations have once again reminded consumers of recent food scandals including baby formula laced with melamine and fox DNA found in donkey meat.

“In China, food safety concerns are so strong, even more than other markets,” he said.

More in the China Daily.

Ben Cavender is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´request form.

Risk management is paramount in China. Are you interested in more experts on risk management at the China Speakers Bureau? Do have a look at our recently updated list.


Please follow and like us: