Disruptive new technologies of the coming decade will not focus on a small number of geeks, but on the billions of users, Baidu´s director of international communication Kaiser Kuo, according to the Holmes Report. “And PR people are not prepared for that change.”
The Holmes Report:
Kaiser Kuo, director of international communications, for Chinese internet giant Baidu and Dan Wong, vice president of Samsung’s media solutions center, discussed some the new technologies in development by their companies and others at an In2 Summit session on Tomorrow’s Tech moderated by Zaheer Nooruddin, vice president of Waggener Edstrom’s Studio D digital and social media unit in Asia, who suggested that “technology is empowering interactions with our key audiences.”
Kuo suggested that many of the most interesting developments of the next decade will not be new gadgets for tech-savvy consumers in the west, but products “for the next billion. Things like speech and visual recognition don’t require high levels of tech literacy but they will have a huge impact on how we communicate.”
And, he suggested, PR people may not be ready for the changes that are about to occur. “As an industry we are way behind. We are not ready for this. We don’t have industry standards; we don’t have a strategy.”
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