Innovation and creativity have been changing China profoundly, says business analyst Shaun Rein, author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia. And those changes are about to change the rest of the world too, he tells the Globe and Mail.
The Globe and Mail:
“We’re seeing a creativity revolution in China and it’s being driven by two things,” Shaun Rein, the American-born founder of the China Market Research Group and author of last fall’s The End of Copycat China: The Rise of Creativity, Innovation and Individualism in Asia, said in a phone interview from Shanghai, his base for the past 20 years.
“First, more and more Chinese consumers – especially young people – want to buy quality products made by Chinese for Chinese, so designers are responding to that. Second, the Chinese economy is slowing, so those designers and manufacturers who are being aggressive about meeting domestic demand are also thinking globally.”
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