Despite often higher costs, Chinese consumers try to buy foreign brands, when they are looking for food products to avoid the pollution and scandals with domestic brands. Business analyst Shaun Rein, and author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains to Bloomberg why: they want peace of mind.
Consumers in mainland China are demanding foreign brands that promise something many local products can’t: peace of mind. Worsening pollution and several product-safety scares have led to increased sales for imports that are considered safer, from baby formula and facial creams to fresh fruit and live seafood. “The fear of pollution is changing consumer spending,” says Shaun Rein, managing director of Shanghai-based China Market Research Group. “Anything that’s sort of natural is doing really well.”
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