Shaun Rein
Shaun Rein

China´s users of the Samsung Note 7 were already upset the Korean company did not pull back their faulty model from the Chinese market, like they did elsewhere. Now Samsung had to withdraw all Note 7 phones globally, they are in China done in their largest market, says business analyst Shaun Rein to Bloomberg.


There’s also the risk that the Note 7 troubles spill over to other smartphones in the Galaxy lineup, dampening overall sales momentum against key rivals such as Apple and Huawei Technologies Co. Samsung faces a serious image problem in China, where customers and government-owned media have railed about Samsung’s handling of its recall.

“They’re done in China,” said Shaun Rein, managing director of Shanghai-based China Market Research Group. “For the Chinese, they don’t differentiate between the Note 7 and all Samsung phones. So they’re not willing to buy any Samsung phones right now.”

More in Bloomberg.

Shaun Rein is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers´request form. 

Are you looking for more experts on managing your China risk? Do check out this list.


Please follow and like us: