Matthew Brennan

The Honor of Kings, a uniquely popular online game, is profoundly changing the Chinese society, says social media expert Matthew Brennan at eMarketer. Launched in November 2015 by tech giant Tencent, it even triggered off concerns by China’s leadership.


Tencent’s 2016 annual report stated that the game had amassed 200 million registered mobile users, including more than 50 million daily active users (DAUs).

And according to data from mobile data provider QuestMobile, Honor of Kings led all mobile gaming apps in China with more than 180 million monthly active users (MAUs) in May of this year. HappyElements-owned Anipop was in second place, with 54.4 million fewer MAUs by QuestMobile’s count.

That same month, Honor of Kings became the world’s top-grossing game as measured by revenues generated from Apple’s App Store and Google Play combined, according to data from app market research firm App Annie. And according to gaming industry database CNG, the game generated RMB5.5 billion (roughly $828 million) in revenues in Q1 2017 alone.

Honor of Kings’ popularity has made it close to ubiquitous in China. “Now, wherever you see people using their phones around China, you can see that the game has a huge impact in society,” said Matthew Brennan, co-founder of China Channel. “People are making friends through the game and playing it together as a social activity,” he added.

More at eMarketer.

Matthew Brennan is a speaker at the China Speakers Bureau. Do you need him at your meeting or conference? Do get in touch or fill in our speakers’ request form.

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