Björn Ognibeni is a co-founder of ChinaBriefs
He travels from Hamburg, Germany
Björn Ognibeni has been advising companies on the opportunities of digital transformation for over 20 years – with a focus on strategy, product development, marketing, and sales. His clients include companies such as Deutsche Telekom and Volkswagen, as well as numerous consultancies and agencies.
He is a lecturer at the Hamburg School of Business Administration (HSBA), the University of California, Davis, and the Marketing Center at the University of Münster. At Münster, he is also co-founder and strategic director of the XRLab@MCM.
His approach: not just talking about trends, but acting as a “Practical Visionary” to develop concrete ways of turning emerging technologies and market shifts into real impact.
A key focus is on digital innovation from China. With the online think tank ChinaBriefs.io, which he founded, he helps Western companies gain new perspectives on what is already reality in China – and how to translate those insights into actionable strategies.
He gives speeches in both English and German.