Now the USA has elected Donald Trump as its next president, traders in China are bracing for another backlash, reports trade expert Ashley Dudarenok on its LinkedIn page. “Trump’s proposed 60% tariffs on Chinese imports + 10-20% on other global goods would set US tariff levels at their highest since the 1940s,” she writes.Read More →

China’s Double 11 consumer festival has kicked off for its longest edition ever with five weeks. Consumption expert Ashley Dudarenok looks at this year’s trends for Campaign Asia. Dudarenok, author and China digital expert predicts that countries such as Singapore, Malaysia, Thailand, Japan, and South Korea—now part of the “free shipping zone”—will see a sharp rise in new users.Read More →

Customer centricity is key in a competitive markets, more than customer friendliness, says marketing expert Ashley Dudarenok on her weblog. “China’s approach to customer centricity has been transformative, driven by a combination of technological integration and a deep understanding of consumer behavior,” she writes.Read More →

China’s eateries have been slashing their prices up to half to woo consumers, but marketing expert Ashley Dudarenok warns that this trend might hurt the businesses, as their costs do not go down, she tells Channel News Asia. Business models and their effects do vary a lot, depending on the age group the industry is focusing on, she adds.Read More →

Reuters reviews China’s latest blockbuster “Upstream”, casting a rare and harsh light on the country’s biggest economic pain points. “An uncertain job market, downward mobility, and the hardscrabble life of millions who are working gig jobs.” Marketing expert Ashley Dudarenok sees a profound change among the previously optimistic consumers, who pushed ahead the country’s economy in the past, she tells Reuters.Read More →

China marketing expert Ashley Dudarenok discusses her success in supporting companies selling in China in a new Growth Tactics podcast by Jeff Towson. “China is a big country,” says Ashley Dudarenok,  “but what’s trending in Shanghai today? How can I make my post, my message? Connected with that broader topic that is featured in the media or in on a specific platform et cetera.”Read More →

Retail sees a fast-moving playing field, as data analysis, AI, AR, and an ongoing integration of online and offline developments. Hong Kong-based marketing expert Ashley Dudarenok dives into the future of retail at her updated website.Read More →

In numbers, the Chinese tourists might be reaching this year pre-pandemic levels, but their destinations will be more domestic and cheaper, says marketing expert Ashley Dudarenok at CNBC. She expects recovery in Chinese traveling internationally to take longer, partly as “the feeling that the rest of the world is mad and unsafe is even higher than in 2023.”Read More →