China’s Anta bought in 2009 the Italian sports shoe brand Fila for China and plans to take on Nike and Adidas during the 2022 Olympic Winter Games in Beijing. Branding expert Ben Cavender sees Li-Ning and other domestic brands as the first hurdle to take before Anta can really compete globally, he says in the Fair Observer.Read More →

Peking University business professor Jeffrey Towson notes at his LinkedIn page that many consumers at the Beijing subway have started to wear sports wear. Adidas is one of the winners in a convincing trend towards a healthier lifestyle, he argues. Although he expects this catches on among women more than smoking men.Read More →

After the Beijing Olympic Games in 2008 Adidas lost traction in China. But it has come back, and is even beating Nike in the second-largest sports wear market. Retail analyst James Roy tells Quartz how Adidas did that.Read More →

Business analyst Shaun Rein does not support the current bearish mood on China´s economy, he tells MoneyControl. There are weaknesses, but economic growth for Q4 will be at or close to 7 percent, he says. And weaknesses offer opportunities, if you have a strong stomach.Read More →

Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.Read More →

Image via CrunchBase Nike, the world’s largest manufacturer of athletic shoes, is shifting its attention for sales to Asia and especially China. With success, tells Shaun Rein BusinessWeek: Chief Executive Officer Mark Parker is counting on China and emerging markets to provide the most growth over the next five yearsRead More →

Private equity investor / advisor, Peking University professor, best-selling author and speaker. His writing and speaking are on how rising Chinese consumers (and companies) are disrupting global markets. (#consumerchina). According to LinkedIn, he is the most widely followed business professor in China (+1.4M followers online).”Read More →