US fast fashion brand Forever 21 tries for the third time to get access to the China market. But Shanghai-based market analyst Ben Cavender wonders if the US brand and its Western competitors in fast fashion might succeed this time, he tells Reuters. “It will be difficult to claw away market share as most Chinese consumers either haven’t heard of the brand or don’t really know what it stands for,” he says.Read More →

China’s Anta bought in 2009 the Italian sports shoe brand Fila for China and plans to take on Nike and Adidas during the 2022 Olympic Winter Games in Beijing. Branding expert Ben Cavender sees Li-Ning and other domestic brands as the first hurdle to take before Anta can really compete globally, he says in the Fair Observer.Read More →

Business analyst Shaun Rein does not support the current bearish mood on China´s economy, he tells MoneyControl. There are weaknesses, but economic growth for Q4 will be at or close to 7 percent, he says. And weaknesses offer opportunities, if you have a strong stomach.Read More →

Adidas is gaining ground on the China market leader for sport articles. While Nike focuses on the big stars, Adidas is winning because of a marketing strategy that focuses much more on the lifestyle of ordinary users, tells retail analyst Ben Cavender in AdAge.Read More →

Image via CrunchBase Nike, the world’s largest manufacturer of athletic shoes, is shifting its attention for sales to Asia and especially China. With success, tells Shaun Rein BusinessWeek: Chief Executive Officer Mark Parker is counting on China and emerging markets to provide the most growth over the next five yearsRead More →