Chinese products are entering the global markets fast, but have a hard time to establish themselves as truly global brands. In European Huawei commercials even the voice actors have no clue how to pronounce the firm´s name. But there is hope writes Joel Backaler, author of China Goes West in the China Daily.
China’s innovating power is not really moving forward, tells IMD-professor and author Bill Fischer in the Shanghai Daily. “You need also the ability to commercialize ideas as well.” Bill Fischer: My sense is that, if I was to do the ranking myself, what I would say is that China’s ranking