Mercedes (Page 2)

Audi loses traction as consumer preferences change – Shaun Rein

Audi has lost 25% market share over two years time, as consumers prefer sexier cars like Mercedes and BMW, tells business analyst Shaun Rein in Bloomberg. Audi’s asset as a government car has now become a liability.Read More →

Tariff cut needed to boost luxury sales – Shaun Rein

Chinese have spent last year 13 billion US dollar on luxury goods, but only 40 percent in China itself, says Shaun Rein in CNBC. Because of the high tariffs luxury goods, including cars, are 20-30 percent more expensive on the mainland. “They are shooting themselves in the foot.”Read More →