Burger King had a hard time setting up shop in China, but seems finally to be able to get the country. China consultant Helen Wang explains on her weblog a few of the mistakes the US chain made, and what we can learn from it. One lesson: work from China, not Singapore.Read More →

While the world’s economies are stagnating, many look at the Chinese consumers as the only place where spending is still high on the agenda. But getting money out of the Chinese pockets is not easy, warns China-watcher Tom Doctoroff in the Huffington Post, especially in uncertain times. Tom Doctoroff: EvenRead More →

Starbucks introduced a winning chain of coffee shops in a country of tea drinkers. Author Helen Wang analyses what the US company did right and found five key reasons, she explains in Forbes. First, they started to look smart.Read More →

Profound changes are sometimes illustrated by very small changes, like fake eyelashes, China veteran Bill Dodson discovered in his favorite Starbucks in Suzhou, where his favorite waitress underwent a change, he reports on his weblog.Read More →

Starbucks has played its cards right in China, by not only selling coffee in a country of tea drinkers, but also by selling their product for a premium price. Business analyst Shaun Rein explains to AFP why Starbucks is so successful.Read More →

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →