Starbucks sold its stake in its South-Korean joint venture, worth in total over US$2 billion. The best they can do, is reinvest their capital in expansion in China, says business analyst Shaun Rein to Reuters. “Using the sale of its South Korean operations will equip it with more cash that it can deploy to China,” Rein said.Read More →

Starbucks found itself in hot water as the protesters turned against Maxim, the major franchise holder of the coffee outlet in Hong Kong. When it has to choose between Hong Kong and Beijing, Starbucks will pick China’s central government, says business analyst Shaun Rein according to Fortune.Read More →

Competition is a key feature in China’s industries, but coffee retailer Starbucks never faced those challenges. Now Luckin emerges, and Starbucks has no longer a free ride, tells business analyst Ben Cavender to the New York Times.Read More →

China has been reluctantly been shooting back with tariffs at US imports up to now in the Donald Trump trade war. It might be even more reluctant to use the powerful tool of its consumers in the trade war, says political analyst Victor Shih in the Financial Post. But it could, and Apple and Starbucks should prepare, says business analyst Shaun Rein on Fox News.Read More →

How to make money in China, and how the country works as a powerbroker are the key subjects of The War for China’s Wallet: Profiting from the New World Order by author Shaun Rein. For NPR he tells what companies are doing well, but also why the Chinese censor might ban his book, as they did with previous ones.Read More →

Business analyst Shaun Rein, author of The War for China’s Wallet: Profiting from the New World Order explained at the Hong Kong Foreign Correspondents Club how foreign companies become winners and losers in China. The “methodical, systematic plan” to garner support for the One Belt, One Road initiative was the result of a “divide and conquer” strategy on the part of the Chinese government, he said.Read More →

The long-awaited third book by Shaun Rein The War for China’s Wallet: Profiting from the New World Order is now available on Amazon. After two earlier bestsellers, Shaun Rein now focuses on the fast-changing playing field for foreign companies to make their operation work in China.Read More →

When you deal with consumers in China, WeChat and its payment systems, cannot be ignored. Starbucks did so for years, and lost much business, says business analyst Shaun Rein to Bloomberg. The American company now joined WeChat, although concerns about data safety remain.Read More →

Getting traction among China´s picky consumers is one thing, keeping it up is another. Larger foreign firms like Yum and Starbucks have been slow in picking up consumer trends in China, says business analyst Shaun Rein to Bloomberg, for example in their adoption of fintech developments.Read More →