A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →
Change in the key word to understand China, tells business analyst Shaun Rein in an interview with the Sourcing Journal. “What works now, will certainly no longer work in three years time, says the author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia.Read More →
Yet again eager Chinese customers have to wait to get an official hand on Apple´s new iPhone, while China is Apple´s second largest market. “Apple can not longer treat Chinese as second-hand citizens,” says business analyst Shaun Rein in Nikkei.Read More →
China´s smartphone maker Xiaomi has launched its first tablet and business analyst Ben Cavender sees the company doing well in the 15-35 year bracket of consumers who never used a PC. Apple and Samsung should start to worry, he explains in Bloomberg TV.Read More →
Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →