How can brands sell in China? – Ashley Dudarenok
2021-06-01
Newcomers come often with a romanticized idea of how to sell their brand products in China. Marketing expert Ashley Dudarenok puts them straight at her weblog.Read More →
What Shein has been doing right – Matthew Brennan
2021-05-26
E-commerce firm Shein from Nanjing has been operating much under the radar, until last week it last week came with plans of an IPO in New York with a valuation of US$47 billion. E-commerce expert Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance” explains at Yahoo Finance what Shein has been doing right. Read More →
Jewelry: no longer gifts for women, but for self-rewarding – Ashley Dudarenok
2021-05-19
Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →
China consumption is back on post-COVID19 recovery track – Ashley Dudarenok
2021-05-12
China’s consumption is growing again and sales growth is recovering on a solid post-COVID10 track, says marketing expert Ashley Dudarenok on her vlog. Government, tech companies, and consumers have their noses in the same direction.Read More →
Scaling up without the big internet firms eating your lunch – William Bao Bean
2021-05-11
Scaling up your business without the big firms like Facebook, Google, Tencent, or Alibaba eating your lunch? Accelerator VC William Bao Bean explains how to survive in a very competitive industry post-Covid-19.Read More →
Being a foreign brand is no longer enough to sell in China – Ashley Dudarenok
2021-05-11
Foreign brands used to be an asset on the China market, but those days are over, says marketing guru Ashley Dudarenok on her weblog. You need to bring a firm budget and take time to convince consumers your products is worth their money, she adds.Read More →
How to help startups to grow in Asia – William Bao Bean
2021-04-28
VC William Bao Bean, a general partner at SOSV (the most active global venture capital firm) explains how his global fund helps startups grow in Asia, with much attention to the pros and cons of working from Taiwan.Read More →
In China social media and e-commerce are merging into one – Ashley Dudarenok
2021-04-19
The main difference with the rest of the world is that in China social media and e-commerce merged into platforms, says China marketing guru Ashley Dudarenok. When you want to dive into China, you have to pick your platform and realize they are different from what you are used to, she adds. Most likely you have to pick one of them.Read More →
Governments will outlaw crypto currencies when they become too powerful – Jim Rogers
2021-04-19
When cryptocurrencies like bitcoins become too powerful, governments will simply outlaw them, says senior investor Jim Rogers to Kitco. They will not accept competition for their currencies.Read More →
Lessons learned from China – William Bao Bean
2021-04-12
The US used to be a benchmark for many innovative companies and startups, but China is now leading the way, says VC William Bao Bean with a major portfolio in China, Asia in a webinar of NYU SPS Integrated Marketing and Communications. He explains what lessons can be learned from China.Read More →
How does the fan economy works in China – Ashley Dudarenok
2021-04-06
The economy of fans, of idols, celebrities, and influencers, works in China very different from elsewhere in the world, explains marketing guru Ashley Dudarenok on her Vlog. Very big in China among Gen-Z, she says.Read More →
Why China hits back at H&M and other European companies – Shaun Rein
2021-03-30
European sanctions against China triggered off a backlash against fashion brand H&M and business analyst Shaun Rein explains at the BBC why China’s consumers are starting boycotts against European companies like H&M.Read More →