Consultant Gabor Holch looks at the efforts of Urban Revivo to take on international competition by opening. just like Zara, opening a major store in London. Gabor Holch, founder of East-West Leadership, a consultancy, predicted social and environmental issues, political issues, and data could also prove to be hurdles for Urban Revivo, he said, at Market Screener.Read More →
Ask Chinese consumers what their leading platform is for purchases, both domestically and internationally, and they will point at the Xiaohongshu, or Little Red Book, as it is called in English. It offers a lead against competitors like Douyin and is a leading source for travellers, although only available in Chinese. “Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says branding expert Ashley Dudarenok in Campaign Asia, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”Read More →
Luxury brands have been trying to win back markets like those in China. Still, new initiatives, like Dior’s Jonathan Anderson, creative director, unveiling the Spring/Summer 2026 menswear collection, are unlikely to make a big splash among China’s consumers, says luxury brand expert Ashley Dudarenok, in the BurdaLuxury.Read More →
Economic and geopolitical pressure are changing the ways China’s KOLs are changing their strategies, says branding expert Ashley Dudarenok in the Jing Daily. “Amid these challenges, many KOLs are pivoting to create their own brands,” she writes.Read More →
B2B influencers are a key marketing tool in Asia, says Hong Kong-based marketing expert Ashley Dudarenok, but they are not enough on themselves, in Campaign Asia. “At its core, every B2B decision is made by people, not companies, and tapping into their emotions, challenges, and aspirations is key”, she says.Read More →
China’s consumer profiles are changing fast. Marketing expert Ashley Dudarenok picks seven profiles from her latest publication, the China Mega Report 2025, for Jing Daily—for example, the silver-haired generation: Retirees redefining aging
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China’s consumer profiles are changing fast. Marketing expert Ashley Dudarenok picks seven profiles from her latest publication, the China Mega Report 2025, for Jing Daily—for example, the Green connectors: Millennials driving sustainability.Read More →
China is a complicated market, where consumers know what they want and what they do not want, tells marketing expert Ashley Dudarenok. She says that finding the right channel is the start of a complicated process.Read More →
China marketing expert Ashley Dudarenok discusses her success in supporting companies selling in China in a new Growth Tactics podcast by Jeff Towson. “China is a big country,” says Ashley Dudarenok, “but what’s trending in Shanghai today? How can I make my post, my message? Connected with that broader topic that is featured in the media or in on a specific platform et cetera.”Read More →
Retail sees a fast-moving playing field, as data analysis, AI, AR, and an ongoing integration of online and offline developments. Hong Kong-based marketing expert Ashley Dudarenok dives into the future of retail at her updated website.Read More →
Hong Kong-based marketing expert Ashley Dudarenok explains how she became what she is today at the Hong Kong women’s magazine Jessica: A Leading Voice in selling in China—a snippet of her insights: the blueprint for success.Read More →
Social commerce is expected to grow exponentially until 2023 in North America, Europe, and Latin America, following the trends of market leader China, writes marketing expert Ashley Dudarenok. In Techn0de she describes three trends in social commerce brands have to know.Read More →