L’Oreal bought this week a second Chinese cosmetic company to strengthen its market position in China, a strategy becoming more common among foreign brands, says branding expert Ben Cavender to Reuters. Fierce domestic competition and a sluggish consumer market are the basis of this change of strategy.Read More →
TikTok, Temu, and Shein are better in branding than most Western brands, argues branding expert Björn Ognibeni on his weblog. The result of this miscalculation is evident in performance differences: While many Asian platforms boast strong user retention and high time spent on site, Western providers are struggling with declining conversion rates and rising acquisition costs.Read More →
The China Speakers Bureau is happy to announce that Hamburg-based China expert Björn Ognibeni is joining its list of speakers. He has a past in analyzing global digital transformation, with a strong focus on China.Read More →
Sharon Gai, author of Ecommerce Reimagined: Retail and Ecommerce in China, started her career in Alibaba’s early days and now watches the e-commerce evolution in both China and the US. She discusses her career with Grace Shao, touching on AI, branding, and innovation.Read More →
Starbucks sold 60 percent of its China business earlier this week, hoping that local input could help its operation. But Shanghai-based business analyst Ben Cavender sees that the US company still has major difficulties in cracking the Chinese market, he writes at WHTC.com.Read More →
China’s wealthy individuals are shifting away from displaying big brands to showcase their wealth, notes luxury expert Ashley Dudarenok at Jing Daily. “Their new currency is not cash, but time; their new status symbols are not displayed on a shelf, but experienced in the mind and body,” writes Dudarenok.Read More →
Not only is China’s position in the world, in logistics and innovation, becoming more self-confident, but branding expert Ashley Dudarenok sees a similar move among Chinese brands, she explains in the Jing Daily.Read More →
While many foreign brands have a hard time selling to China’s consumers, some are able to crack the code, says branding expert Ashley Dudarenok at CNBC. “Brands are moving beyond superficial nods to Chinese culture,” Dudarenok said.Read More →
Drastic changes have been influencing e-commerce and the position of global brands in this fast-moving industry in China. Marketing expert Ashley Dudarenok provides an overview of the changes in the past few years on her website, Chozan.Read More →
Consultant Gabor Holch looks at the efforts of Urban Revivo to take on international competition by opening. just like Zara, opening a major store in London. Gabor Holch, founder of East-West Leadership, a consultancy, predicted social and environmental issues, political issues, and data could also prove to be hurdles for Urban Revivo, he said, at Market Screener.Read More →
Internet giant Alibaba and leading university Peking University have joined forces to set up a new consumer index, the China Online Consumer Brand Index (CBI). Consumer expert Ashley Dudarenok highlights how the attitude of consumers has shifted in the world’s second economy over the past few years, as noted in Jing Daily.Read More →
China’s technology, design, and culture are part of a fusion that reshapes the country, says innovation expert Ashley Dudarenok in an analysis by the state-owned China Daily. “It’s a holistic shift, where tech meets culture, design, and daily life, and this wave is just starting,” according to Ashley DudarenokRead More →