China initially became the factory of the world, and equivalent to low-quality products. But those days are over, says marketing expert Arnold Ma at his Myth Buster vlog. Innovation and high quality have become key in China’s production, although you can still get some cheap, low-quality stuff too, he adds.
Marketing expert Ashley Dudarenok explains the young digital natives of Gen Z in China 2021 in terms of marketing. How do they spend their budgets? In spending they Gen Z’s are the most wealthy generation in China, she tells at her vlog, although in a population of 1.4 billion, it is dangerous to talk too much in generalizations.
Fashion firm Shein developed a new global position, managing through domestic regulatory difficulties and tense relations between China and the US. Internet watcher Matthew Brennan looks at CNN Business how a new kid at the block is faring and looks in many ways like the successful Tiktok.