branding – Page 42 – China Speakers Bureau

What is cool in China – Shaun Rein

The magazine Slate investigated what is cool worldwide. Our business analyst Shaun Rein explained for them what is ku or cool in China, and how it is influenced by South-Korea.Read More →

Why CCTV missed the point in targeting Starbucks – Shaun Rein

China’s central TV CCTV tried to strike a popular chord by going after the high prices of the lattes at Starbucks. But the action kicked back, as the audience made jokes about CCTV. Business analyst Shaun Rein explains in NBC why CCTV went after the wrong company.Read More →

How can Burberry survive in China? – Shaun Rein

Fashion brand Burberry gets a new CEO, as Burberry’s chief executive, Angela Ahrendts move to Apple in 2014. But retail analyst Shaun Rein is not sure current Chief Creative Officer Christopher Bailey would be the best choice to move business in China, he tells in HITC Business. Read More →

International hotels should stay away from the sex trade – Shaun Rein

Newsnight of the BBC broke the news that international hotels like Kempinsky and Intercontinental are closely liked to the sex trade. Business analyst Shaun Rein warns in the same article about the impact foreign companies can feel, if they do not stay clean in China.Read More →

China’s e-commerce is booming, but not for US retailers – Shaun Rein

+Shaun Rein (Photo credit: Fantake) E-commerce in China is growing 50 percent each year, but US retailers like Macy and Neiman Marcus are scaling back their online operation in the country. Retail analyst Shaun Rein explains in the WSJ that US companies mostly lack brand equity and focus at the wrongRead More →

What is cool in China (not Apple) – Shaun Rein

Shanghai-based Retail analyst Shaun Rein takes Reuters on a cool brand tour in his city, as Apple keeps on losing its position. A few of the winners in this entertaining video: Starbucks and Adidas.Read More →

Bright Food looking for acquisitions – Ben Cavender

The Bright Food Group has been looking for international acquisitions to accommodate Chinese hunger, and has recently started talks with Israel-based Tnuva Foods. After erstwhile favorite New Zealand’s Fonterra ran into problems, Europe and other countries have come on their agenda, explains business analyst Ben Cavender in the Wall Street Journal.Read More →

Creativity cannot be ordered by the government – Paul French

Innovation and brand building are high on China’s official agenda. But without the necessary freedom, creativity might be an illusion, warns author Paul French in the Guardian.Read More →

Haier, taking the middle management out – Bill Fischer

Home appliances manufacturer Haier has become of of the leading forces in China’s drive for innovation, says IMD-professor Bill Fischer in the People’s Daily. “Reinventing Giants” is a recent book he co-authored focuses on Haier’s transformation process: the middle management is taken out.Read More →

China’s retail, moving from the big boys to the little guys – Paul French

China consumers are outspending the moderate GDP growth, but underlying changing undermine the big players in retail, as the sales increasingly go to the little guys, including e-commerce, writes retail analyst Paul French in the China Economic Review.Read More →

Branding blurs difference between state-owned and private companies – Rupert Hoogewerf

Private companies have for long been trailing behind their state-owned competitors, but times are changing, says chief researcher Rupert Hoogewerf of the Hurun Brand List. Branding is blurring that old difference, although the process is slower than expected, he tells in WARC.Read More →

China’s consumers move away from blink – Shaun Rein

Paris and Europe in general are losing track as hot spots for buying luxury goods, as the crisis hits China’s middle class, and consumers move from luxury goods to lifestyle, tells business analyst Shaun Rein in WSJ. “Why buying expensive goods, if you cannot have clean water and air?”Read More →