The US-based luxury fashion group Neiman Marcus has decided to enter the China market through e-commerce, rather than building brick-and-mortar stores. Business analyst Shaun Rein explains in the Financial Times why that might not be a smart idea.Read More →
The world’s tourism industry looks at Chinese tourists to offset an expected drop in visitors from Europe. But here is the dilemma, writes business analyst Shaun Rein in CNBC, talking to a hotelier in Thailand: what the Chinese tourists want is very different from what the Europeans want.Read More →
While some brands like Nike and Intel make neat profits in China, the country has become a corporate graveyard for many other global brands. Why do global brands fail in China, wonders business analyst Shaun Rein in CNBC. They should focus on China.Read More →
Global brands are focusing increasingly on China’s domestic consumption, but they will lose out if they do not take localization and the wishes of China’s consumers serious, writes business analyst Shaun Rein in CNBC. He recalls an international footwear company with sluggish sales in China.Read More →
Audi has lost 25% market share over two years time, as consumers prefer sexier cars like Mercedes and BMW, tells business analyst Shaun Rein in Bloomberg. Audi’s asset as a government car has now become a liability.Read More →
During a meeting with the board of one of the largest FMCG companies, business analyst Shaun Rein pleaded for a ‘China-first’ strategy, as the country is key for the companies development. Some of his arguments he summarized in CNBC. Take Apple as an example.Read More →
Low prices might be Wal-Mart’s key marketing tool in the US, in China you lose as a foreign company from domestic competition if you try to beat them on prices, tells business analyst Shaun Rein in Reuters.Read More →
American retailers have a hard time surviving outside their home turf, compared to European and Asian companies, retail analyst Paul French tells Reuters. Wal-Mart had to close stores and saw staff arrested because of price manipulation and mislabeling food products in their stores.Read More →
Rising food prices are worrying China’s consumers, tells business analyst Shaun Rein in CNBC. Although he also discovered the women keep on shopping for now, although their buying habits changed dramatically.Read More →
Apple might look like the big technology winner, gaining unprecedented access to the Chinese consumer, but it is lagging as Google’s Android moves ahead, tells business analyst Shaun Rein Bloomberg.Read More →
Being a patriot in China has become much easier, now the government focuses on increasing domestic consumption, writes retail analyst Paul French in The Telegraph. “All they have to do now is shop, shut up and then go shop some more.”Read More →
The successful Bright Food Group Co. announces a buying spree among Australian and European firms, according to Bloomberg. A smart strategy, comments retail analyst Shaun Rein, who says buying existing brands is better than building your own.Read More →