Apple might be doing well in the China market, they could do better, tells business analyst Shaun Rein in Bloomberg. Apple is losing ground to the competition, because they focus better on the Chinese consumer.
The company is hardly alone in attempting to benefit from the spending power of Chinese consumers. Samsung Electronics Co. and other phone makers using Google Inc.’s Android operating system are outselling Apple, said Shaun Rein, managing director of the China Market Research Group. The company ought to release its products sooner in the Chinese market, he said.
“Apple is a good story in China, but they are succeeding in spite of themselves,” Rein said. “They are winning because they have a great product, but they are underperforming when it comes to localizing and understanding the China market. They should be releasing products in China first.”
Shaun Rein is the author of The End of Cheap China: Economic and Cultural Trends that will Disrupt the World. More about him and his book at Storify.
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