Consumer spending might only slowly recover in China, marketing expert Ashley Dudarenok sees interest in health and wellness booming, she writes in the Jing Daily, “This boom reflects a profound transformation in consumer priorities, with a growing emphasis on physical fitness, mental well-being, and preventative healthcare,” she adds.Read More →
Gen Z is now about 25% of China’s workforce and is dramatically changing the country’s consumer habits, says marketing expert Ashley Dudarenok in her vlog. Social commerce is key, she argues, especially now that consumer spending is low anyway.Read More →
China’s companies – large and small – are now exploring expansion into global markets, as the domestic market is only slowly recovering, says branding expert Ashley Dudarenok in the vlog. They are in the early phases of putting their brands on an international track, she says.Read More →
Business analyst Shaun Rein, based in Shanghai, is more bullish on China’s economy than he has been since 2019, he says at CNBC. Especially now that China is winning the trade war, he adds.Read More →
Shanghai-based business analyst Shaun Rein, in an extensive interview at Forbes, says that after a very bearish 2024, China’s economy has found its way upwards because of Trump. “People rallied together and said, ‘We’ll deal with lower incomes. We’ll deal with bad sales. We want to make Trump bend’, he tells Forbes.Read More →
Shanghai-based business analyst Shaun Rein, author of The Split: Finding the Opportunities in China’s Economy in the New World Order, says the US’s withdrawal from its tariff war against China is causing joy among Chinese citizens. Trump faced massive resistance from American companies, which suffered a dramatic loss, he told David Lin.Read More →
U.S. President Donald Trump claims China has been taking advantage of the US and its companies. Shanghai-based analyst Shaun Rein, author of The Split: Finding the Opportunities in China’s Economy in the New World Order explains why this assumption is wrong and how the US, consumers and US companies have been profiting from their cooperation and trade with China, he tells at the Thinkers’ Forum.Read More →
Economic and geopolitical pressure are changing the ways China’s KOLs are changing their strategies, says branding expert Ashley Dudarenok in the Jing Daily. “Amid these challenges, many KOLs are pivoting to create their own brands,” she writes.Read More →
B2B influencers are a key marketing tool in Asia, says Hong Kong-based marketing expert Ashley Dudarenok, but they are not enough on themselves, in Campaign Asia. “At its core, every B2B decision is made by people, not companies, and tapping into their emotions, challenges, and aspirations is key”, she says.Read More →
China’s consumers, workers, and manufacturers look with relative confidence in their country’s position in the tariff war between the US and the rest of the world. Marketing expert Ashley Dudarenok looks at the social media, memes, comments, and other reactions of the Chinese, she tells at Time.Read More →
Traditional luxury markets have contracted, with the exception of travel, which is one of the conclusions of the 2025 Hurun Chinese Luxury Consumer Survey. “The average household consumption of China’s HNWIs was down 12% in the past year,” says Rupert Hoogewerf, chairman of Hurun, the research organization responsible for the Hurun Rich List in the Jing Daily.Read More →
One of the key factors causing global coffee prices to rise is the massive growth of consumption in China. Marketing expert Ashley Dudarenok explains how Chinese consumers took on the coffee market over the past decades, a growth that is now yet finished, despite the rising prices, she tells in her vlog.Read More →