Shanghai-based business analyst Shaun Rein reports on the latest research on China’s consumers. While spending might be down for the next months, consumers are not driven by nationalism, he tells CNBC. It is economic anxiety that makes the difference, he says.Read More →
Not only is China’s position in the world, in logistics and innovation, becoming more self-confident, but branding expert Ashley Dudarenok sees a similar move among Chinese brands, she explains in the Jing Daily.Read More →
While many foreign brands have a hard time selling to China’s consumers, some are able to crack the code, says branding expert Ashley Dudarenok at CNBC. “Brands are moving beyond superficial nods to Chinese culture,” Dudarenok said.Read More →
Marketing guru Ashley Dudarenok dives into China’s B2B marketplaces and their latest key trends, including the top-10 platforms trying to get hold of the global market, at her website Chozan. “Trust is becoming a brand asset. Alibaba’s Trade Assurance, DHgate’s escrow, and Yiwugo’s secure payments provide buyers with additional protection. Video reviews, verified supplier programs, and standardization efforts help reduce fraud while ensuring shipments clear customs smoothly,” she writes.Read More →
Marketing expert Ashley Dudarenok explains the difference between TikTok and its Chinese sister Douyin at her website Chozan. In 2025, Douyin was named China’s most valuable brand, with a valuation of US$105.8 billion. That marked a 26% increase from the previous year, driven by the platform’s deep integration into everyday digital life. In March 2025, Douyin reached 1 billion monthly active users in China. What exactly is Douyin?Read More →
Drastic changes have been influencing e-commerce and the position of global brands in this fast-moving industry in China. Marketing expert Ashley Dudarenok provides an overview of the changes in the past few years on her website, Chozan.Read More →
Consultant Gabor Holch looks at the efforts of Urban Revivo to take on international competition by opening. just like Zara, opening a major store in London. Gabor Holch, founder of East-West Leadership, a consultancy, predicted social and environmental issues, political issues, and data could also prove to be hurdles for Urban Revivo, he said, at Market Screener.Read More →
Arthur Kroeber, author of China’s Economy: What Everyone Needs to Know, discusses the state of China’s current economy at the Center for Strategic and International Studies on September 9. “So there are a lot of problems. It’s not vibrant from a consumer standpoint. But from a productive standpoint, there’s a lot that’s going right,” he says, according to Social News XYZ.Read More →
Internet giant Alibaba and leading university Peking University have joined forces to set up a new consumer index, the China Online Consumer Brand Index (CBI). Consumer expert Ashley Dudarenok highlights how the attitude of consumers has shifted in the world’s second economy over the past few years, as noted in Jing Daily.Read More →
Financial analyst Victor Shih dives into China’s fiscal policies. Most of the country’s expenditure has traditionally been only for a marginal percentage on consumption, but on government investments. So, while consumption has gone down, the way to push the economy ahead is not to encourage consumption, but government spending, he argues. He turns against the current government policy of austerity at local governments; it should move in the opposite direction, he argues at the Asia Society, Northern California chapter.Read More →
Branding expert Ashley Dudarenok follows brands from China as they are successfully taking on their global competitors. But global brands are not sitting idle, as rivals from China march on, she says in the Jing Daily. Stories about Luckin Coffee, Anta, Li-Ning, Perfect Diary, Haier, Midea, BYD, and Labubu.Read More →
Ask Chinese consumers what their leading platform is for purchases, both domestically and internationally, and they will point at the Xiaohongshu, or Little Red Book, as it is called in English. It offers a lead against competitors like Douyin and is a leading source for travellers, although only available in Chinese. “Xiaohongshu wants you deep in niche rabbit holes with people who care about the same weird stuff you do. “This isn’t just a slogan change,” says branding expert Ashley Dudarenok in Campaign Asia, “it’s Xiaohongshu cementing its moat against rivals like Douyin.”Read More →