Legal protection for China´s consumers was long overdue, but a revision of the existing laws might change all for the country´s consumers, writes lawyer Mark Schaub in Lexology. All depends now on how those laws are being executed.Read More →
How does the Chinese luxury brand owner look like, wondered Rupert Hoogewerf and his Hurun Rich List firm provided a thorough analysis of this successful market, They looked at the Audi, BMW, Mercedes Benz, Lexus, Volvo, Land Rover, Cadillac and Infiniti. A report from the Malaysia Chronicle.Read More →
As their professional life develops, China´s Young Urban Professionals, are looking for food products that make their lives easier, says retail analyst Ben Cavender in the China Daily. Products like Barilla´s Italian pasta´s are one of them, when they play their cards right.Read More →
Chinese consumers have different requirements from what most international companies are used to. Gambling hotspot Macau is a clear illustration, says branding expert Shaun Rein, where an imitation of Las Vegas fell flat, he tells in Forbes, although it is a must go for mainland tourists, they miss a lot of business.Read More →
A major shift in consumers preferences in China is that from foreign brands to Chinese. Author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia explains in CNBC how the top-5 brands at Singles´Day illustrates the growing China pride.Read More →
Chinese are moving away from the American dream, they adored in the past, to a Chinese dream with more pride, and less copy-cat behavior, tells author Shaun Rein of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia at Public Radio.Read More →
Lazy multinational brands take the Hong Kong consumer too easy as a benchmark for all Chinese. In Marketing-Interactive branding specialist Shaun Rein explains why that is wrong. And why the Chinese market is a tough deal for many multinationals, because of domestic competitors.Read More →
Author Shaun Rein of The End of Copycat China explores at Richard Heffner’s Open Mind a fast changing China. Twenty years ago Chinese had trouble to meet their basic needs, but now – as wealth has exploded – they start to redefine what is important in life, their Chinese dream, as president Xi Jinping calls it.Read More →
Chinese have become avid international travelers, but they develop into a very different breed than other tourists. Shaun Rein explains in his today released book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia, how different China tourists are, and what they mean for the industry.Read More →
Mobile is king in China, and its model to take online to offline, and offline to online (the O2O model) is now ready to go to the next five billions customers in SouthEast Asia, Eastern Europe and Central and South America, tells China Accelerator managing director William Bao Bean in ChinaInnnovation.Read More →
Localizing has been the mantra of many foreign firms in China, but in Nestle´s dairy milk case that failed. In his book The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia Shaun Rein explains what the Swiss company did wrong. A snippet from his book.Read More →
Change in the key word to understand China, tells business analyst Shaun Rein in an interview with the Sourcing Journal. “What works now, will certainly no longer work in three years time, says the author of The End of Copycat China: The Rise of Creativity, Innovation, and Individualism in Asia.Read More →