The important segment of rich Chinese sees a wide range of changes, splitting the group in at least three sections, tells retail analyst Paul French in Quartz. And all are planning better in how to spend their money as the fight against corruption turns serious.
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When it comes to marketing in China, whether you agree or disagree with his analyses and prescriptions, Rein is an undisputed expert, writes Atimes in a critical review of Shaun Rein’s book The End of Cheap China: Economic and Cultural Trends that Will Disrupt the World.Read More →

Obese Americans struggling with their health might find this odd, but McDonald’s is preferred by many Chinese consumers, because its fast food is perceived to be healthy, explains Shaun Rein in NPR. Healthy according to Chinese standards, that is. Read More →