How can brands sell in China? – Ashley Dudarenok
2021-06-01
Newcomers come often with a romanticized idea of how to sell their brand products in China. Marketing expert Ashley Dudarenok puts them straight at her weblog.Read More →
What Shein has been doing right – Matthew Brennan
2021-05-26
E-commerce firm Shein from Nanjing has been operating much under the radar, until last week it last week came with plans of an IPO in New York with a valuation of US$47 billion. E-commerce expert Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance” explains at Yahoo Finance what Shein has been doing right. Read More →
Jewelry: no longer gifts for women, but for self-rewarding – Ashley Dudarenok
2021-05-19
Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →
Beauty brands line up for China market, but still face legal challenges – Mark Schaub
2021-05-17
China has been removing legal challenges for foreign brands to enter its lucrative domestic market, like compulsory animal tests. But China lawyer Mark Schaub warns there are still barriers in place and might stop fast market entry, he tells in Vogue. He lists two major ones.Read More →
Being a foreign brand is no longer enough to sell in China – Ashley Dudarenok
2021-05-11
Foreign brands used to be an asset on the China market, but those days are over, says marketing guru Ashley Dudarenok on her weblog. You need to bring a firm budget and take time to convince consumers your products is worth their money, she adds.Read More →
Why China hits back at H&M and other European companies – Shaun Rein
2021-03-30
European sanctions against China triggered off a backlash against fashion brand H&M and business analyst Shaun Rein explains at the BBC why China’s consumers are starting boycotts against European companies like H&M.Read More →
How luxury brands can survive in China in 2021 – Ashley Dudarenok
2021-02-08
China marketing expert Ashley Dudarenok looks at how luxury brands can survive in China in 2021 at her vlog. “We are building the future in China,” she says about her work as a bridge between Chinese consumers and brands with global aspirations.Read More →
China’s consumers: exploring a complicated market – Ashley Dudarenok
2021-01-27
Foreign companies all too often had a simplistic view of China’s consumers. Marketing expert Ashley Dudarenok looks at how she can now differentiate between consumers in different clusters, although she still has to keep it simple, she tells at an interview in Dao Insights.Read More →
What might a Trump win mean for the trade war – Ben Cavender
2020-10-26
Trump’s trade war against China has already been put in a backseat during the Covid-19 crisis, and also when US president Trump wins the upcoming elections, the state of the economy might not allow him to uphold the current tariffs, says business analyst Ben Cavender to the Jing Daily. JingRead More →
Why influencers are so powerful for branding in China – Ashley Dudarenok
2020-10-07
Influencers are an emerging force in branding, but in most of the world they are lagging compared to China, explains marketing guru Ashley Dudarenok. Audiences, culture, and platforms are ideal for influencers, she tells at her vlog.Read More →
How to define your China consumer market – Ashley Dudarenok
2020-07-17
When you want to explore the China consumer market, it is not enough to define age group or geography, but you need to dive into the complicated submarkets inside those groups, explains marketing guru Ashley Dudarenok at her vlog.Read More →
The future of trade shows: going virtual
2020-07-09
What is happening to the trade shows? The bigger events are not yet sure about their future. While even some of the most established trade show organizers start to file for bankruptcy, some see a future ahead in fully or partly virtual events, reports the Global Trade Magazine. For smaller events recovery might a slightly easier, the massive gatherings might have a hard time to recover any time soon from the coronavirus crisis, says the magazine.Read More →