Consumption patterns of Gen-Z and millennials vary greatly from older generations in China, says branding expert Arnold Ma in the Jing Daily. “They are more focused on themselves and less so on the collective. There are lots of opportunities [for luxury brands] here,” says Arnold Ma.Read More →

China watcher Kaiser Kuo tries to make sense out of China, in a world where polarized views on the second economy in the world often lead to exchanges of opinion and less analysis of facts, he told at the end of 2021 at the Europa Forum in Luzern, Switzerland.Read More →

Many brands got into hot water in China after the government started to crack down on online influencers and other celebrities. There is a way to avoid those influences and the risks they pose, says branding expert Arnold Ma in the Jing Daily. Also, non-fungible tokens (NFTs) and gamification should be avoided at this moment, Ma adds.Read More →