Brands need to dive into youth subcultures in stead of focusing on platforms, says branding expert Arnold Ma at a meeting in London. You have to focus on people, rather than technology, and he explains how three rebellious Chinese youth subcultures relate to different brands.

Quality, price and value drive China’s consumers, not patriotism, says business analyst Shaun Rein in the LA Times. They might say something patriotic, but that is not key for their purchases, although China’s media might suggest nationalism is most important for consumers.

Arnold Ma, CEO of the London-based marketing agency Qumin, has decided to join the China Speakers Bureau.

His focus is on China’s opening up to global markets, with a specialty on the country’s millenniums and subcultures that are becoming key for global companies trying to finetune their China operations.

China’s Single’s Day broke several records, but that is deceptive. Consumers waited for bargains and delayed purchases till Single’s Day, says retail analyst Ben Cavender to Reuters. Reuters: “What’s happened is that you’ve had a lot of consumers this year being a little bit more careful about their purchasing becauseRead More →

The US discount retailer Costco made a blast when it opened its first flagship store in China this week. Business analyst Sara Hsu see it as a way to keep costs down when tariffs go up during the ongoing trade war, she tells the Vancouver Star. Solid sales to Chinese consumers could keep costs in check for US consumers too. If they succeed in China.

New retail is changing the mindset of both the Chinese consumers and the retailers, writes marketing expert Ashley Dudarenok. Some brands are finally getting the idea, but for traditional retailers, there is still a lot of work to be done, she says in the China Economic Review.

Mobile has become a key tool, even to buy food on the street. Business analyst Shaun Rein takes NBC’s Richard Engel shopping, even to Alibaba, the front running when it comes to the new retail. How China equals the Post Second World years in the US.