Top executives at China’s internet giant Tencent earn higher salaries than their counterparts at Amazon, Twitter, Intel Apple and IBM, according to job portal Zhaopin.com. Business analyst Shaun Rein is not surprised, he tells the South China Morning Post. There is no other way to retain their talent in China.Read More →

WeChat has been for long the golden grail for marketing to China´s consumers. But those days are over, says innovation expert William Bao Bean, director of the Shanghai-based ChinaAccelerator to TechNode. Marketing needs more platforms than WeChat, although the Tencent tool is still an important center piece.Read More →

Chinese internet companies took the lead in selling through social commerce, rather than poorly working ads. China entrepreneur William Bao Bean explains how China is taking the lead from Western companies, at GetGlobal 2016 in Los Angeles. “Traditional ads are under pressure.”Read More →

Interacting on social media is not enough for retailers to get customers. Last year the ChinaAccelerator supported Shopal, a digital tool helping retails to trace and follow customers beyond social media contacts. Managing director William Bao Bean of the ChinaAccelerator explains why Shopal works. A shift from brands to retailers.Read More →

Gone are the days when China´s rich moved to the same Gucci stores to purchase the same bling bags. For travel organizers these trends to individual choices creates a group of very demanding, but also very lucrative customers, says business analyst Shaun Rein in TTGAsia.Read More →

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →