Gone are the days when China´s rich moved to the same Gucci stores to purchase the same bling bags. For travel organizers these trends to individual choices creates a group of very demanding, but also very lucrative customers, says business analyst Shaun Rein in TTGAsia.Read More →

Tom Doctoroff, APAC CEO of JWT, tries to close the abyss between social media and traditional branding in his latest book Twitter is Not a Strategy: Rediscovering the Art of Brand Marketing. In Thoughtful China he explains why branding on social media need the more traditional insights.Read More →

Ashley is a China marketing expert with 12 years of professional experience in China. Ashley is fluent in Mandarin, Russian, German and English. She travels from Hong Kong.Read More →