Increasingly global brands not only look at China as a potential market but also as a guide on how they can use the country’s digital transformation for their global ambitions, writes marketing expert Ashley Dudarenok on her website Chozan. “By this year, China’s digital transformation sector is expected to reach $221.95 billion. It is forecasted by Mordor Intelligence to expand to $410.67 billion by 2029, with an annual growth rate of 13.1% over these years,” she writes.Read More →

Paula Macaggi, the founder of OFFBounds, sets off for her first trip to Shanghai and questions e-commerce expert Sharon Gai, the author of  Ecommerce Reimagined: Retail and Ecommerce in China on what she can expect on her journey. Key Takeaways: •⁠ ⁠The super app experience with WeChat •⁠ ⁠How China’s retail is about content and entertainment •⁠ ⁠Unique consumer behaviors and retail experiences only found in China •⁠ ⁠The rise of sustainable consumption in Chinese e-commerce.Read More →

China, and especially its youngsters, are paving the way into the metaverse, says innovation expert Arnold Ma, founder of Qumin, in Techround. For example, when it comes to funding of charities, he adds. “China’s younger generations are highly receptive to emerging technologies, so a metaverse version of an initiative like 99 Giving Day, powered by WeChat or a future platform, would be a powerful way to attract more funding.”Read More →

One of the major nuisances for foreign visitors to China might be gone as the country’s major payment giants, Tencent (operating WeChat Pay) and the Ant Group (operating Alipay) agreed to accept foreign credit cards on their platforms. Up to now, visitors needed to have a Chinese bank account to use those common payment tools in China.Read More →

Even during the current economic headwinds, private brands continue to get the trust of China’s consumers, says Hurun chairman Rupert Hoogewerf, among the 2022 China Hurun Brands’List, where Shanghai-listed Kweichow Moutai even outranked the technology giants as Tencent and Alibaba, reports the South China Morning Post.Read More →