The question of when China might end its rigid zero-Covid policy is already for two years on the agenda. While a large part of the rest of the world has been helped by a rigorous vaccination program and ended most of the Covid measures, Goldman Sachs expects an end in China at best during the second quarter of 2023, according to this report by Bloomberg.
As the COVID-19 keep on raging, event organizers tend to focus on 2021 for a resumption of their activities, mostly for Q2, says the latest survey into the business confidence by I-Meet. While the survey mostly focuses on US companies, we see a similar pattern on other continents.
A large majority of the event organizers (71%) see a resumption of their activities by 2021, mostly in Q2.
As a speakers’ agency, we are slightly better off, as we can organize our speakers also for online events, although most of our potential clients still are hesitant to make that virtual jump.
Monday 15 June the delayed 2020 Canton Trade Fair took off, under the pressure of the global coronavirus crisis fully online. The question is: will it work to take this traditional and very prestigious gathering for China’s import and export industries take off. Will old friends join online and will the conference be able to generate new business?
The event mirrors the dilemma for many event organizers. Yes, at this stage of the coronavirus crisis events like this are impossible to hold in another way than online. But can any online event even partially replace the major gathering we have seen over the past decades?