China internet guru Matthew Brennan summarizes his bestseller Attention Factory: The Story of Tiktok and China’s Bytedance and explains how Tiktok developed from a successful domestic tool for millennials into a short-video platform that even caught the attention from US President Donald Trump.
Former White House official Harry Broadman discusses the future of relations between China and its trade partners. He hopes and expects that after Joe Biden takes over from current US President Donald Trump collective action between trade partners will be higher on the agenda, he tells Bloomberg. With a strong focus on Canada.
Content creation has been key for short-form engagement, writes the Jing Daily. And for Bytedance’s Douyin/Tiktok it has paved the way from its original base of millennials to mainstream engagement, adds Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance.
Western brands are often shocked by the fees they have to pay to retain bloggers in China. Marketing expert Ashley Dudarenok explains why bloggers in China work differently and actually do no need brands for their operation. They can create their own brands, so do not need the Western ones, unless they pay, she says.
Bytedance’s Tiktok is a very successful global video-platform, and one of the few with a background in China. China internet watcher Matthew Brennan, author of “Attention Factory: The Story of Tiktok and China’s Bytedance, explains what makes Tiktok so successful. Getting feedback from its users is one of the key differences with other platforms, he tells in Explica.
After the Senate also the House of Representatives approved this week the bill to ban Chinese companies at US stock markets, the Holding Foreign Companies Accountable Act (The Kennedy Bill) if they do not allow inspections by the American PCAOB. But accountant expert Paul Gillis does not expect will materialize, he writes at his Chinaaccountingblog.
Farmaceutical firms Moderna and Pfizer have applied in December 2020 for permission from the medical authorities to distribute their corona vaccines in both Europe and the US, and the UK has already moved for first distribution in December. That is the first real good news since the world – and our industry – came to a standstill in early 2020. The pain is not yet over, but at least there is light at the end of the tunnel.
The corona crisis might still be ravaging economies worldwide, 2020 looks to end pretty well for China, says Shanghai-based business analyst Ben Cavender in the state-owned China Daily. “While there are still underlying weak spots in the economy that have been slower to recover, the overall story is very positive,” adds Cavender.
Panic struck some commentators in China when recent official figures showed the country counted 240 single households, the largest number for any country in the world. While China and the Chinese still might have to get used to this feature, those numbers are not surprising, says author Zhang Lijia in the South China Morning Post.