travels from Shanghai, China
Matthew Brennan is a well-known speaker and writer on the topics of Tencent, WeChat and the China digital ecosystem, and its fast-expanding international markets.
In 2020 he published his ground-breaking book “Attention Factory: The Story of Tiktok and China’s Bytedance.
He is regularly quoted in international media (The Economist, Bloomberg, Forbes, The Financial Times, BBC, TechInAsia). His company organizes China’s largest WeChat marketing conference series for international companies.
Matthew’s company China Channel is a China-focused tech consultancy and research firm. He holds 13+ years on the ground entrepreneurial experience in mainland China. Co-host of the China Tech Talk podcast produced together with Technode, China’s largest English language tech media.
Matthew Brennan discusses in 2021 his book “Attention Factory: The Story of Tiktok and China’s Bytedance
Matthew Brennan explains Tiktok’s success and his book on Bytedance
Matthew Brennan on why China is important for brands and your marketing
The 2018 Tencent Report
Reviews of Matthew Brennan speaking at the 2018 NASC conference in Hong Kong
Some of his other publications:
Are you interested in having Matthew Brennan as a speaker? Do get in touch.
2017: Matthew Brennan explains how the two ecosystems of Tencent and Alibaba divide up theChinaa internet, and how to deal with that split