How can brands sell in China? – Ashley Dudarenok
2021-06-01
Newcomers come often with a romanticized idea of how to sell their brand products in China. Marketing expert Ashley Dudarenok puts them straight at her weblog.Read More →
Jewelry: no longer gifts for women, but for self-rewarding – Ashley Dudarenok
2021-05-19
Consumers in China are very different from those elsewhere. Take jewelry, says consumption guru Ashley Dudarenok: they used to be gifts for women, but nowadays they purchase themselves, as a reward, she says at her vlog.Read More →
China consumption is back on post-COVID19 recovery track – Ashley Dudarenok
2021-05-12
China’s consumption is growing again and sales growth is recovering on a solid post-COVID10 track, says marketing expert Ashley Dudarenok on her vlog. Government, tech companies, and consumers have their noses in the same direction.Read More →
Being a foreign brand is no longer enough to sell in China – Ashley Dudarenok
2021-05-11
Foreign brands used to be an asset on the China market, but those days are over, says marketing guru Ashley Dudarenok on her weblog. You need to bring a firm budget and take time to convince consumers your products is worth their money, she adds.Read More →
In China social media and e-commerce are merging into one – Ashley Dudarenok
2021-04-19
The main difference with the rest of the world is that in China social media and e-commerce merged into platforms, says China marketing guru Ashley Dudarenok. When you want to dive into China, you have to pick your platform and realize they are different from what you are used to, she adds. Most likely you have to pick one of them.Read More →
How does the fan economy works in China – Ashley Dudarenok
2021-04-06
The economy of fans, of idols, celebrities, and influencers, works in China very different from elsewhere in the world, explains marketing guru Ashley Dudarenok on her Vlog. Very big in China among Gen-Z, she says.Read More →
Why youth from third-tier cities are interesting consumers – Ashley Dudarenok
2021-03-18
Marketing expert Ashley Dudarenok dives on her vlog into third-tier cities and explains why youngsters here are interesting as consumers, despite their relatively lower incomes.Read More →
Singles and especially women dominate China’s consumption – Ashley Dudarenok
2021-03-15
Decision-makers in China’s consumption are increasingly singles, with women becoming another major force to take into account, says marketing expert Ashley Dudarenok at the state-owned broadcaster CGTN. Mostly women decide on the purchase of a house, at the end of 2021 likely to be 82% of the deciding purchasers.Read More →
How Tencent is reinventing itself as a B2B platform – Matthew Brennan/Ashley Dudarenok
2021-03-04
China’s digital landscape is changing fast. Internet watcher Matthew Brennan and marketing guru Ashley Dudarenok discuss how internet giant Tencent is reinventing itself as a B2B platform, and much more.Read More →
How to start your marketing in China – Ashley Dudarenok
2021-02-24
China’s economy is booming post-corona, while much of the rest of the world is still suffering. Marketing expert Ashley Dudarenok explains how foreign companies can start their marketing in China to tap into the current opportunities in Marketing Freaks.Read More →
How KFC and McDonald’s conquered China’s consumers – Ashley Dudarenok
2021-02-18
In the early days, KFC and McDonald’s tried to conquer China’s consumers with a standard US menu. Now diversification and localization have become a key feature in the success of both fast-food chains, although the road has not been without bumps, says marketing expert Ashley Dudarenok to the Panda Daily.Read More →
How luxury brands can survive in China in 2021 – Ashley Dudarenok
2021-02-08
China marketing expert Ashley Dudarenok looks at how luxury brands can survive in China in 2021 at her vlog. “We are building the future in China,” she says about her work as a bridge between Chinese consumers and brands with global aspirations.Read More →