China’s car makers take the lead in developing their software-driven industry, and innovation expert Ashley Dudarenok explains how the global industry can learn from their Chinese competitors in her weblog.Read More →
Innovation expert Ashley Dudarenok compares at her weblog Chozan two AI models your company can pick from in 2026. “DeepSeek vs Claude is not a comparison of two AI tools. It reflects two fundamentally different ways of deploying intelligence inside an organization,” she writes.Read More →
Innovation expert Ashley Dudarenok looks at her website ChoZan into the differences between the two leading AI companies, Deepseek and Gemini. In detail, she looks at where both companies work best, as they differ profoundly from each other.Read More →
China’s shopping malls illustrate a profound change in consumer sentiment as EV showrooms are replaced by new features giving way to emotional value, says consumer expert Ashley Dudarenok in the Jing Daily.Read More →
China’s leading e-commerce firm, Alibaba, runs two different retail platforms. Consumer expert Ashley Dudarenok explains on her website how both platforms, while owned by the same company, differ profoundly in their approaches.Read More →
Branding expert Ashley Dudarenok uses Alibaba’s Tmall as an example for brands that successfully use e-commerce to generate sales, she explains on her website ‘Social platforms generate interest. The Tmall platform converts that interest into purchases through brand-controlled retail infrastructure,” she writes.Read More →
Marketing expert Ashley Dudarenok dives on het weblog into the successful Chinese platform Xiaohongshu, outside China also known as the Little Red Book or RedNote. Now that the platform is expanding beyond China and Chinese travellers, the world is taking note of this feature.Read More →
While spending of China’s consumers is still tight, some issues like sustainability make a difference in retail, says consumer expert Ashley Dudarenok in ChoZan. She explains why green should also be practical for them.Read More →
Innovation expert Ashley Dudarenok dives into Doubao AI, one of the main contenders in China’s AI race for ChoZan. “ByteDance integrates the assistant into its social, cloud, and hardware ecosystems,” she writes.Read More →
China’s robots made headlines as the year of the horse took off. Innovation expert Ashley Dudarenok looks under the hood of this development and tells what makes those robots unstoppable in the Jing Daily.Read More →
The demands of China’s consumers have changed profoundly, says marketing expert Ashley Dudarenok, in an interview at CNBC. “People are not just buying things,” she said at CNBC in a phone call. “They’re buying feelings, they’re buying identity, they’re buying a sense of connection.”Read More →
Hong-Kong-based marketing expert Ashley Dudarenok dives into four different social media campaigns Western brands cannot ignore, he explains on her website Chozan. “Successful campaigns in this environment rarely rely on simple advertising. Instead, they’re bespoke experiences: they speak the language of local memes, festivals, and internet jokes, and they invite users to participate rather than passively consume content,” she says Read More →