Livestreaming e-commerce took off like crazy in China in 2020, partly because of the coronavirus pandemic. Marketing guru Ashley Dudarenok opens the discussion on where this trend is leading to at Technode. “Various livestreaming platforms are maturing, becoming more mainstream and the epidemic has led to the growth of online work, entertainment, and consumption,” she writes.
At the China Speakers Bureau, we keep a close eye on event organizers and how they prepare for the coming year, in the post-coronavirus period. We see two broad movements: definitely, a part of the gatherings is turning to virtual events, like for example the Felixstowe Book Festival.
More troublesome is the black swan scenario taken this week by Stage Entertainment, organizers in Europe of larger musicals like Tina, Anastasia, and Lazarus to delay their productions till March 2021. For most annual events, like the Olympic Games, a one-year delay might sound obvious, but stalling ongoing shows and events sounds more troublesome.
Marketing veteran Ashley Dudarenok explains how she joined the social media bandwagon in China post-2009 for her marketing ventures, interviewed by 852 Reboot HK. With remarks on the future of Hong Kong and the fallout of the coronavirus. And why companies need at least seven business models to survive 2020.
Marketing veteran Ashley Dudarenok sees great opportunities past-corona crisis as foreign brands desperately look for new China strategies. She discusses with political economist Shirley Ze Yu and Martina Fucks, and is a bit gloomy about Hong Kong for the next six months, but optimistic about China.
An even faster shift to online, domestic tourism and health care related activities. Business analyst Shaun Rein sums up how China is changing faster after the corona crisis is over, in an interview with Ashley Dudarenok. Are international brands even more leverage to domestic brands, both wonder.
Becoming a successful marketeer can be learned, says China-veteran Ashley Dudarenok at Hive Life. She gives six tips to move forward in selling into China. For example: get a mentor. “You can do it all – but it’s going to take you twenty years. Do you want to do it the hard way? Or do you want to pay somebody some money to show you how to do it in probably in just two to three years? “