Decision-makers in China’s consumption are increasingly singles, with women becoming another major force to take into account, says marketing expert Ashley Dudarenok at the state-owned broadcaster CGTN. Mostly women decide on the purchase of a house, at the end of 2021 likely to be 82% of the deciding purchasers.
In the early days, KFC and McDonald’s tried to conquer China’s consumers with a standard US menu. Now diversification and localization have become a key feature in the success of both fast-food chains, although the road has not been without bumps, says marketing expert Ashley Dudarenok to the Panda Daily.
Western brands are often shocked by the fees they have to pay to retain bloggers in China. Marketing expert Ashley Dudarenok explains why bloggers in China work differently and actually do no need brands for their operation. They can create their own brands, so do not need the Western ones, unless they pay, she says.